World of Söfft

Behind the Scenes

Behind the Scenes - Söfft Goes to Italy!

It’s already time to start gearing up for the new fall line and to get the campaign started, the Söfft team headed to Perugia, Italy for the Söfft Fall 2010 photoshoot! It didn’t take long to get used to the friendly people, the beautiful scenery, and of course, the food. And believe me, the cappuccinos made those early call times all the more bearable. Check out some of the highlights of the trip…

Beautiful Assisi, of St. Francis fame


Downtown Perugia

Hey, those aren’t Söfft Shoes! (Shooting headshots)

Deb, Style Maven, and Mariolga, Beauty Queen

Haley, graphic designer, striking a pose.

Söfft’s photoshoot mastermind, Katie K!

Hard at work in the winding streets of Trevi

The Beauty Squad working their magic

Wouldn’t it be nice if this were the entrance to your house?

Team Dinner on the last night in Perugia!

Stay tuned in the next few months for our Fall 2010 collection and campaign. In the meantime, shop the Spring 2010 Collection now!