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News - Söfft Launches Spring ’11, Naturally

Söfft’s Spring 2011 collection is all about going natural.  As the days get longer, we feel the urge to slow down, savor the moment and have a little fun.

This season, we took inspiration from the effortlessly stylish looks of 70’s screen icons, laid-back California girls and the warm colors of summer to create a line that highlights the beauty of warm weather style.  Long days call for easy, natural looks – wavy hair, flowing fabrics and comfortable, casual footwear that allow you to embrace the season.

Natural cork wedges are flirty and fun, metallic accents give a bit of glam to natural leathers and snakeskins take familiar styles to exotic heights.  You’ll find rich colors of ochre yellows, denim blues, and vibrant oranges as well as an array of natural tans, browns and shimmering sand. So enjoy the longer days, let your hair down, feel the sun on your skin and slip into the comfort of Söfft, naturally.

Check out some of Spring’s hottest trends (listed from top left):  Bermuda in Gold Cork;  Capri in Sandsnake; Ramona II in Coral; Riesa in Yellow Ochre; Trieste in Denim Nubuck