World of Söfft

Behind the Scenes

Behind the Scenes - A Week at FFaNY

Four times a year, the Söfft team comes from across the country – Texas, California, Florida, Illinois, North Carolina, and of course our Boston team – to meet in New York City for a week of shoes, food and fun.  It’s the FFaNY shoe show, and it’s a great opportunity to see our co-workers from near and far away and enjoy all the city has to offer.  Many members of our team hadn’t seen the new showroom yet, and it was nice to finally have a place to call home after countless shows where they graciously helped us build and then tear down an entire trade show set up.  We love you, Söfft family!

The show last week was spectacular in many ways – not only does the spring 2012 line look AMAZING, but we had a great company party where the Midtown Men, the original Broadway cast of Jersey Boys, performed for us.  We all worked up quite a sweat dancing the night away!  We also got together as a group over at Stout (see our last post about our favorite NYC spots) for a night of sliders and basketball (congrats to the Dallas Mavericks!).

We can’t wait to share the new spring line with you, but in the mean time, take a look at our photos from the week.  See you again in August, FFaNY!

Welcome to the Big Apple!


Ice sculptures made just for our party

The Midtown Men – such a fun show!

Team dinner at Stout

Goodnight, New York! See you in August…