World of Söfft

Behind the Scenes

Behind the Scenes - Design Team: The Look of Fall 2011

Over the next few weeks, the Design Team will take you behind the scenes for an intimate look at their design process. Enjoy as they show you you how some of their favorite shoes for Fall 2011 came to life!


One of the most exciting parts of the design process is looking ahead to next year’s trends. The design process begins a year ahead, and we start each new season with trend research. We look at magazines, both domestic and foreign, websites and runway shows for emerging trends, and we put together trend boards that guide our design for the season.

Fashion bibles: the September issues

Scouting out some very lady-like looks

For Fall 2011, we focused on rich colors like reds, purples and deep browns, and on exotic materials like leopard prints, snakes and touches of shearling, for a lady-like feel. We also played with the military trend and incorporated in our designs straps, buckles and color combinations of green and brown.

Rich colors perfect for fall’s darker palette

Feminine silhouettes inspire lady-like designs

Military buckles, buttons and greens

Stay tuned for a closer look at how these inspirations turn into the shoes you wear!