World of Söfft

Behind the Scenes

Behind the Scenes - Design Team: The Trend Board

Today, the Design Team shows you the next essential step in the shoe design process – building a Trend Board:

After reviewing magazines, websites and runway shows, we pick from among the tens of competing trends each season, and focus on the ones that will be relevant to our brand and appealing to our customers.

The days of building our trend boards are filled with lots of creative energy. We tear out magazine pages, print inspirational photos, and compile references of the various trends. Our office is overtaken by the excitement of seeing what’s new for next season from among the magazine tear outs in front of us. Ideas constantly flash through our minds of how we’ll incorporate the new trends into our designs!

We build our trend boards to help us focus our design process and to inspire the looks, materials and colors we want to incorporate in our designs for the next season.

For Fall 2011 we were enchanted by all the exotic materials we saw on the runways, such as snake and leopard prints; we loved updating our pumps with kitten heels and feminine touches, such as flowers or gold ornamentation; and we were captivated by the aviator and military trends, which inspired the strap and buckle details and shearling touches on our boots.  Keep an eye out for all these inspiring elements when you see the new Fall 2011 collection!

Next week, we’ll be rolling up our sleeves and getting down to work on building a shoe from the heel all the way to the toe – stay tuned!